AFR Trade Summit

Canada Africa Network (CAN) is an international company, based in Vancouver, British Columbia, Canada.

We are one of the leading gateways for doing business in Africa – a trade network of like-minded organizations, working together to connect Canadian and African businesses.

We believe in the transformation of a country that is willing to revitalize its economy through education and partnership.

Since its inception in 1887, the Greater Vancouver Board of Trade has been recognized as Western Canada’s leading business association, engaging our members to inform public policy at all levels of government and empowering them to succeed and prosper in the global economy. With a Membership whose employees comprise one-third of B.C.’s workforce, we are the largest business association between Victoria and Toronto.

The International Trade Council works to progress the common interests of the government, industry bodies, businesses, entrepreneurs, and investors under one ‘roof’.

Our Mission Statement is more than just words; it is our road map to what we do, and the measure of our success.

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.